TRIBE Student Accommodation

Trustek were brought in to deliver market leading digital experiences for students living within the TRIBE portfolio

TRIBE Student Accommodation

Clients & accreditations

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The project

Building Size: Whole Portfolio
Location: City of London
Service: PropTech Procurement Support and Digital Building Consultancy

The client

YOUR TRIBE is a new entrant to the purpose-built student accommodation (PBSA) market in London, having successfully secured planning for five development sites. They have a passionate focus on high quality design, branding and customer experience to deliver a market leading offering to the market.  Sustainability and the ESG credentials are also a critical factor with regards to the development and customer experience.  

The challenge

To deliver market leading digital experiences for students living within the TRIBE portfolio.

The solution

Trustek were engaged to review the current development’s technology strategy and to propose innovative solutions to support the development’s ambitious targets.  

As part of the wider development team, Trustek have completed competitive tender processes for the high value technologies required to deliver an exceptional customer experience.

As the assets progress through development into operation, we are continuing to support YOUR TRIBE to ensure the PropTech procured fulfils the desired ROI targets and provides a high-quality customer experience for tenants.  

TRIBE will deliver innovative accommodation not seen in the Central London market and working with Trustek has accelerated the digital strategy for our developments and future customers. - Duncan Palmer, Director, Student Housing

Project gallery

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Authors of the project

Freddie Pritchard-Smith


Freddie Pritchard-Smith

Freddie has a foundation in commercial real estate having worked for over 10 years with some of the most prestigious landlords in the Central London office market such as LaSalle Investments, Shaftesbury and Blackstone. Back in 2018 he pivoted his career to build and launch a tenant engagement mobile app and smart building platform call Savvy. Savvy deployed in 15 numerous buildings across the country and is used by thousands each day as well landlords like Derwent London and Clearbell. Freddie’s background in both real estate and technology enables him to understand the nuances in both commercial and technology development processes. It also drives his passion for seeing underutilised proptech succeed and ensure that any technology provides an enjoyable experience for customers

About me

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