Unlocking the Power of Data in BTR: Freddie Contributes to Utopi’s Latest White Paper

Category

Industry Insights

Author

Freddie Pritchard-Smith

Date

June 25, 2025

Unlocking the Power of Data in BTR: Freddie Contributes to Utopi’s Latest White Paper

We’re proud to share our CEO, Freddie Pritchard-Smith, was invited to contribute to Utopi’s groundbreaking new white paper, created in collaboration with Moda Living, exploring the true value of data in the Build-to-Rent (BTR) sector.

From real-time analytics that boost energy efficiency and tenant satisfaction, to actionable strategies that directly impact asset valuation, this paper is a must-read for anyone serious about using PropTech to future-proof residential portfolios.

Key themes include:

Why BTR must follow PBSA’s lead in data maturity

How real-time resident insights can drive meaningful carbon savings

The role of PropTech in unlocking operational efficiencies

Why valuers need to see ESG data as part of NOI uplift

Freddie’s contribution highlights how verified PropTech solutions and independent consultancy can bridge the gap between operational ambition and practical delivery.

Thanks to the team at Utopi and Moda Living for asking us to be involved.

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Read the white paper here

CEO

Freddie Pritchard-Smith

Freddie has a foundation in commercial real estate having worked for over 10 years with some of the most prestigious landlords in the Central London office market, such as LaSalle Investments, Shaftesbury and Blackstone. Back in 2018 he pivoted his career to build and launch a tenant engagement mobile app and smart building platform called Savvy. Savvy was deployed in 15 buildings across the country and is used by thousands each day as well landlords like Derwent London and Clearbell. Freddie’s background in both real estate and technology enables him to understand the nuances in both commercial and technology development processes. It also drives his passion for seeing underutilised proptech succeed and ensure that any technology provides an enjoyable experience for customers.

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