Key takeaways from our Q2 event hosted by NCG

Category

Trustek News

Author

Freddie Pritchard-Smith

Date

June 5, 2025

Key takeaways from our Q2 event hosted by NCG

People buy from people. In an ever-increasing digital world, the importance of human engagement and understanding cannot be overlooked. Whether that's listening to an occupier’s business needs, not just their real estate ones, or spending hours sourcing the right local coffee supplier - there are still many things that technology can’t solve.

We are, however, still dubious about yoga with goats...

Key takeaways:

"People counters are becoming increasingly important over just access pass data, so that amenities spaces can be curated over time to meet demand" - Tom Cazalet, Hines
"All coffee offers are not made equal, and they are a valuable amenity. After many tastings, a locally roasted coffee was sourced in one asset and the occupiers are getting through 5kgs of coffee a week in the reception area" - Peter McNamara, Union Investment
"What will people always need? What needs to be built in?...Then take a punt on the more innovative options to give you an identity as a developer to stand out in the crowd" - Bex Moorhouse, Invigorate Spaces
"You have to have a clear USP on your flexible offering. Without using generic statements like being 'flexible'" - Michael Dubicki, NCG
"Look backward to look forwards: we have so much data available to help inform decisions on what is working and what is not before asking AI"- Freddie Pritchard-Smith, Trustek

Special thanks to Tom, Bex, Peter and Michael for sharing their insights and expertise and NCG for hosting. As ever our CEO and moderator for the evening Freddie.

Thank you all for coming - see you in Q3!

Freddie Pritchard-Smith

CEO

Freddie Pritchard-Smith

Freddie has a foundation in commercial real estate having worked for over 10 years with some of the most prestigious landlords in the Central London office market, such as LaSalle Investments, Shaftesbury and Blackstone. Back in 2018 he pivoted his career to build and launch a tenant engagement mobile app and smart building platform called Savvy. Savvy was deployed in 15 buildings across the country and is used by thousands each day as well landlords like Derwent London and Clearbell. Freddie’s background in both real estate and technology enables him to understand the nuances in both commercial and technology development processes. It also drives his passion for seeing underutilised proptech succeed and ensure that any technology provides an enjoyable experience for customers.

My profile

LinkedIn logoTwitter logoInstagram logo