Carrot

About the company

Carrot was founded in Bergen, Norway, in 2017, originally as WasteIQ, and entered the UK market after a feasibility study supported by Nopef. It now has a UK base in London.

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What do they do?

Carrot position themselves around using data to reward sustainable behaviour. Occupiers weigh and register their sorted waste at a scale and touch screen, and building managers see waste volumes, recycling rates and trends for every tenant and building.

• What it does: Tenant-level waste measurement and recycling performance tracking.
• Integration: Hardware-agnostic, working with anything from simple scales to smart bins and apps.
• Data and reporting: Real-time dashboards supporting fair recharging and sustainability reporting.
• Proof point: Adopted by Legal & General across its UK real estate portfolio, and used by British Land at West One on Bond Street.

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Carrot suits owners of multi-let offices and shopping centres who want to turn waste into measurable, tenant-level performance.