Global Affairs Canada

Mentoring and Matchmaking.
Author
Trustek

Overview

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The Department of Foreign Affairs, Trade and Development Canada partnered with Trustek to deliver a bespoke Mentoring and Business Development Programme as part of the Canadian Technology Accelerator (CTA) initiative. The goal was clear - to equip high-potential Canadian PropTech companies with the knowledge, connections, and confidence to successfully expand into the UK’s dynamic real estate market.


The Challenge

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Entering the UK property technology market presents unique challenges - from navigating unfamiliar regulations to building credibility within a well-established ecosystem. The Department required a partner with deep PropTech expertise and first-hand experience in UK commercial real estate to design and deliver a structured programme that would prepare participants for market success.


Our Approach‍

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1. Tailored Mentoring Framework

Trustek developed a structured, phased mentoring framework designed to support each company based on its maturity and objectives.

  • One-to-one mentoring sessions refined sales strategies and product–market fit.
  • Continuous feedback loops measured progress and ensured outcomes aligned with individual goals.
  • Trustek’s digital tracking tools provided transparent reporting for both participants and the Department.

2. Strategic B2B Matchmaking

We facilitated targeted introductions between Canadian PropTech innovators and leading UK stakeholders - including landlords, developers, and investors. These curated connections enabled participants to explore pilot projects, partnerships, and investment opportunities within the UK market.


Results and Impact

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Feedback from participants and the Department was exceptionally positive.

  • Companies reported that mentoring sessions and introductions exceeded expectations.
  • Several participants requested further introductions and follow-on engagement.
  • The Department praised Trustek’s professional delivery, detailed reporting, and measurable outcomes.


The success of this initiative led directly to an extended partnership - the creation of an Anglo-Canadian Real Estate Innovation Event, designed to build on the programme’s momentum.