
And if you’re one of those hitting search on this illusive phrase, you’ve likely been confronted with terms such as building automation, HVAC, intelligent buildings, automatic centralised control, building energy management, and the list goes on…
But nothing succinctly answers the question.
Does ChatGPT have the answer?

Actually, a bit more than you think.
As Smart Building and Proptech Consultants we’re frequently confronted with the statement – “I want to make our building smart”.
That's great, but smart for who, and why?
In its essence, a smart building is a property with embedded technology that operates and monitors building processes, whilst offering a better experience to users.
But what that technology is, what it does and the perceived necessity of it, differs when talking to the various building stakeholders – landlords, building operators and occupiers.
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It becomes even trickier when you’ve got consultants and contractors working for these groups, each with their own agendas too.
Each stakeholder has different requirements of a smart building, and it is the alignment of all these needs, plus the successful implementation and measurement of the required (or desired) tech, that makes a building truly smart.
The first step (and often the most neglected one) is to unite the conversations with PEOPLE about smart building requirements.
A building is only as smart as the people using the technology so without this, what technology is needed, and why it is required, cannot be fully understood. Resulting in underutilised technology, unnecessary costs, and unhappy stakeholders.
Once this has been established, then, and only then, can conversations move on to what tech to buy from the 10,000s plus PropTech providers out there, and a building’s journey to become intelligent.
Freddie has a foundation in commercial real estate having worked for over 10 years with some of the most prestigious landlords in the Central London office market, such as LaSalle Investments, Shaftesbury and Blackstone.
Back in 2018 he pivoted his career to build and launch a tenant engagement mobile app and smart building platform called Savvy.
Savvy was deployed in 15 buildings across the country and is used by thousands each day as well landlords like Derwent London and Clearbell.
Freddie’s background in both real estate and technology enables him to understand the nuances in both commercial and technology development processes. It also drives his passion for seeing underutilised proptech succeed and ensure that any technology provides an enjoyable experience for customers.